Atelier Des Parfums To Make Malaysia Gateway For Expansion Into Asean Market

By Tengku Noor Shamsiah Tengku Abdullah

KUALA LUMPUR, Oct 28 (Bernama) -- Atelier des Parfums, a well known French perfume company, is looking to make Malaysia its gateway for the fragrance and cosmetic business in the Asean market, its vice president Hermann J. Porter said.

"We are looking to the future in expanding our business to the Asean region and in particular Malaysia. We are also looking for interested partners," he told Bernama in an interview here.

Porter said most of the very famous perfumes, had over the years been using components from Atelier des Parfum.

Since taking over the management,Porter together with the company president, Olivier R. Funel, decided to not only be involved in the development of products for others but also look for markets to sell its own creations.

Porter used to be the vice president of Apple Computers in California while Funel is a biologist and together they have proven to be an interesting mix of talent in the business of creating perfumes.

According to Porter, Atelier des Parfum has been partnering a large company from China which had its own retail distribution outlets. "We helped the company create its own brand of perfume for men.

"The perfume was produced in France. The fact that it was made in France is very important for branding," he said.

He said the company had also recently introduced a second line of products comprising eight fragrances with different compositions for sophisticated women in Guangzhou.

Atelier Des Parfums is trying to find its way into the Malaysian and Asean market with the assistance of the Electronic Business Management (EBM). The company specialises in creating business partnerships between companies in Europe, Asia and the United States.

"Through EBM, we felt we had good information on Malaysia and the Southeast Asian market," Porter said.

Porter also said:"We are now basically on a fact finding trip to determine potential opportunities by meeting with businessmen in Malaysia and South East Asia.

"We are looking at using Malaysia and Kuala Lumpur as the hub from which to conduct our business for the region."

Porter disclosed that Atelier des Parfum had just created the prototype of a product which allows women to make their own perfumes easily and in portions which can last a day or two.

"We are thinking of using Malaysia as the test market for the product which will revolutionise the way perfumes are used. There is a possibility that we might even manufacture the product here," he said.

Porter also stated that Atelier de Parfum with its vast experience is also offering consultancy services to companies in the fragrance and cosmetics industry.

"This is to help the companies take their manufacturing processes to more sophisticated levels, thereby making them more competitive," he said.

-- BERNAMA